What Every CBD Business Owner Needs To Know About The Endocannabinoid System

Product knowledge is a major key to building your CBD brand and business. Your customers are looking for you to be the expert. When it comes to CBD, most people are asking: what is CBD and how does it work? The foundation of answering those two questions lies in the understanding of: what the endocannabinoid system is and how cannabinoids, like CBD, interact with it to provide benefits. Here are some basic Endocannabinoid System ‘cliff notes’ that you might find helpful!

What is The Endocannabinoid System?

The endocannabinoid system (ECS) is a vast biological regulating system found throughout human and mammalian bodies. Both its name and discovery are due to research on the cannabis sativa plant. It was discovered, as recently as the early 1990’s, that there was a vast collection of receptors on cells found in nearly every organ and tissue of the human body. It was then discovered that this collection of neurotransmitters acts as a regulating system for a variety of physiological functions and crucial bodily systems. These basic systems include: the immune response, appetite, cardiovascular function, sleep, mood, pain, respiration, cognition, metabolism and energy level, and libido. The research also identified compounds or molecules, called endocannabinoids, as playing a role of activation within this vast system.

What Are Endocannabinoids And Phytocannabinoids?

Endocannabinoids are compounds naturally produced by the body. These endocannabinoids activate the receptors found on the surface of cells throughout the brain, organs, tissues glands, muscles, skeletal system and immune system. This receptor activation stimulates the various and unique roles of the ECS, depending on the location in the body. Although the endocannabinoid system regulates various functions in different ways, the overarching goal of the ECS is to bring the body and its systems to homeostasis (balance). 

Phytocannabinoids are compounds produced by the cannabis sativa plant that actually mimic endocannabinoids, in various ways, and either directly or indirectly stimulates the receptors of the ECS. It is in this way that phytocannabinoids like CBD, THC, CBG, THCV, CBDV and the other over 100 cannabinoids interacts and produces benefits when ingested. By introducing phytocannabinoids into your body you actually enhance the natural processes your body is already generating.

What Are Receptors And How Do They Interact With Cannabinoids?

Cannabinoid receptors are imbedded on the surface of cells throughout the body and are thought to be the most abundant of receptor systems. Once receptors are stimulated there are a variety of physiological processes that become activated. CB1 and CB2 are the two identified receptors. CB1 receptors are found in dense population in the nervous system, connective tissue, gonads, organs and glands. CB2 receptors mostly populate the immune system and its supportive structures.

To stimulate these receptors, the body produces endocannabinoids. The endocannabinoids then interact with the receptors in all of the various locations of the body, stimulating various processes and functions, depending on the location.

Phytocannabinoids, like CBD, are plant-based substances that also stimulate the cannabinoid receptors. The interesting thing, that we know so far, is that of the over 80 plus cannabinoids from the cannabis sativa plant, each one has a unique way of activating the endocannabinoid system. This is the basis for some very new and exciting research into ways in which other cannabis sativa cannabinoids might prove to impact human and animal health and well being.

At LAURELCREST, we are dedicated to supplying you with the highest quality cannabinoid products, scientifically backed Nano technology formulas and the education and current information you need to grow your brand.

Contact us to learn more about how we can help you in crafting the elements of your brand! 

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